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A step-by-step guide to selling a London property

Accurate market appraisal

At Fraser & Co, it’s our aim to sell your property for the best possible price within your required time frame. Our experienced valuations team not only carries out a large number of valuations each week, but conducts extensive research on properties available, providing us with detailed knowledge of property values in your area. This proves invaluable when it comes to setting a price for your property. In fact, as a company we have a strong track record of achieving asking prices on behalf of our clients.

To arrange a complimentary no-obligation market appraisal of your property, please call one of our offices or complete our online valuation request form.

Appointing an estate agent

When choosing an estate agent, some important factors to consider include their reputation, opening hours, when and whether they conduct/accompany viewings, their high street presence and their approach to marketing. These factors are all vital to generate maximum exposure for your property, ensuring you achieve your price aspirations. We hope you’ll find that Fraser & Co ticks every box.

Instructing a solicitor

An efficient solicitor experienced in the field of conveyancing, and ideally with knowledge of the local area, is crucial to the successful sale of your property. Before putting your property on the market, it’s a good idea to ask around for recommendations to avoid unnecessary delays later on. At Fraser & Co, we regularly work with solicitors and are familiar with those that tend to be most effective. Please don’t hesitate to ask us for recommendations if this would be helpful.

Making the right impression

First impressions count and it makes sense to present your property in the best light possible in order to achieve the maximum price. It’s a good idea to de-clutter to make rooms appear more spacious (if necessary consider hiring a temporary storage unit to store excess belongings), tackle any DIY jobs and consider freshening up paintwork in neutral tones. Fraser & Co is always happy to offer help and advice on the presentation of your property to help you achieve the optimum price.

Marketing your property

Before we begin marketing your property, it’s a legal requirement for you to apply for an Energy Performance Certificate (EPC). You can either arrange this yourself or Fraser & Co can arrange it on your behalf for a very competitive price.

Upon instruction, Fraser & Co will create full colour property particulars, using professional photographers and floor planners for this purpose. Once approved by you, the particulars will be automatically emailed to all relevant applicants.

A proactive marketing programme will then be implemented to ensure your property receives maximum exposure across a broad range of media, including our website, all major property portals, print advertising, PR and events.

Accompanied viewings

At Fraser & Co, our UK offices are open from 8:45am-6pm Monday to Friday and 9am-1pm on Saturdays and viewings by appointment are normally conducted during these hours. However we appreciate that these times may not always be convenient for potential purchasers who work long hours, so we are very flexible and endeavour to arrange viewings outside these hours if necessary, providing it is convenient for you.

Offer and acceptance

As soon as we receive an offer from an applicant, we will notify you both verbally and in writing, advising you of any special conditions at this time. We will also check the purchaser’s ability to proceed by asking for proof of funds in order for you to make an informed choice as to whether to accept the offer.

Once any further negotiations have taken place and the offer is accepted, we will write to both parties to confirm the agreed price and prepare a memorandum of sale. At this point we will ask you to confirm your solicitor’s details.

Exchange of contracts

Upon appointment, your solicitor will send a draft contract to the buyer's solicitor who will carry out preliminary enquiries. At this stage a date for the survey of your property can be agreed, as well as a provisional date for exchange of contracts and a proposed date for completion. Throughout the process, Fraser & Co will be there every step of the way to help and assist you.

Once the necessary searches have been undertaken by the buyer’s solicitor, the survey has been carried out, all enquiries have been addressed and the mortgage offer has been received by the purchaser (if relevant), exchange of contracts can take place. When the contract has been signed by both parties and the deposit (usually 10% of the purchase price) paid, the completion date can be set.


On the day of completion, the balance of the purchase price (usually 90%) is transferred to your solicitor from your buyer’s solicitor and, once the funds have cleared, keys will be released to the purchaser and the selling process is complete.