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The regeneration of Elephant & Castle is not only providing
excellent living space for families and singles, but also has
serious investment potential.
Elephant & Castle is currently emerging as one of the most
exciting new regeneration schemes in the whole of London. Just
minutes from Waterloo Station, Westminster and the City - and in
Zone 1 of the London Underground system - its location is
enviably well-connected for city-living and busy travellers.
Developers Oakmayne Properties are responsible for the weighty
development programme, and late last year completed the
impressive South Central East residential development on
Walworth Road. This September, O-Central, another impressive
residential development is being completed by the company. On
the horizon too, is Oakmayne Plaza, a public square with
mixed-use business and retail units, where the regular market
will also be held and next to the underground.
Beth Dean, Marketing and Sales Director for Oakmayne, says,
"Elephant & Castle is the biggest regeneration scheme in Europe
today. Of all the boroughs in London, it's the one that's needed
it the most. It's been 10 years in the planning, and is really
now gaining steam behind it. In five years, the area will be
completely different - it'll be a much more vibrant and
welcoming place for families and for singles and city-workers
alike. There's also a tram planned for the Elephant Road that is
part of the bid, which will further connect it to the city."
The area is already seeing a boost in property prices with a
steady annual house-price growth in the area of between 4% and
7% over the next three to four years, expected.
"We've had a really strong response for South Central East from
investors," says Beth, "and an even stronger response for
O-Central, from both long term and short term investors, as well
as owner-occupiers which is also a big focus for us."
Fraser & Co are exclusively handling all lettings and re-sales
in the developments. "Fraser & Co have such a strong reputation
in London for not just getting great results but doing the right
thing at the right time, so there really was no other choice for
us when it came time to think about partnering with a company,
Fraser & Co was the only company I considered," adds Beth.
Located just a few hundred yards west of Walworth Road,
O-Central is an impressive eight-floor development, designed by
the renowned Space Craft Architects and comprising 136
apartments, 12 I-Lofts (Mezzanine) and 5 B-1 units.
For all enquiries, contact:
Megan Addis on +44 (0)20 7723 5645 or email
megan@fraser.uk.com
Debbie McCreesh, Lettings Manager at Fraser & Co's Paddington
branch discusses the rental market and the Fraser & Co approach
"Historically, the lettings market is very strong from August
through to November and this year has been no exception," says
Debbie McCreesh, who has been Lettings manager at Fraser & Co
for 5 years. "Our normal monthly target has trebled in fact.
Mostly, that's due to the vast amount of overseas students &&
corporate employess arriving this time of the year who are
prepared to pay asking prices, and in some cases, above asking
price just to secure the property," she explains.
"Fraser & Co are very competitive with regards to fees," adds
Debbie - a concern that is obviously important to landlords. But
despite their competitive rates, service is in no way skimmed
over. The company still advertises on all the major
international websites, in line with other competitors who ask
for much higher fees. Therefore, in addition to getting an
excellent rate, they're just as likely to get the same tenant
contacting them as some of the larger companies. "We know the
local markets very well and therefore know the correct market
value on all our properties too," continues Debbie.
The teams and how they work together is an important factor in
the success of the company. Both the Letting and the Management
departments work very closely together. "Our staff are all very
experienced and have all been with us for a number of years.
We're professionals who enjoy our work and have a very good
reputation with other local agents, as well as many relocation
agents and HR departments within companies.
"With ex-international air stewardesses in the Lettings team,
they're all very aware of providing good customer service,
having all been trained to a very high standard in this aspect
of customer relationships. They're all well-organised and very
experienced having housed hundreds of individuals over the past
few years all with different standards, needs and demands," says
Debbie.
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Marylebone Road, W1
This two bedroom apartment on the fourth floor of a
prestigious block on Marylebone Road is currently on the
market for £715,000. Approximately 840 sq ft of
accommodation, the flat also has parking and is located
close to Marylebone tube station and all the shops and
restaurants of Marylebone village.
Contact Gavin on +44
(0)20 7299 9050 or email
gavin@fraser.uk.com
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St George's Wharf, SW8
Here's a fantastic investment opportunity to purchase, this
stunning two bedroom, two bathroom apartment at St George's
Wharf. Due for completion in spring 2008, it is on the
market at £790,000, with direct views on to the river. This
is a phenomenal development with a vast selection of
amenities close by.
Contact Metin on +44
(0)20 7723 5645 or email
metin@fraser.uk.com
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The Phoenix, W1
A £3.5 million property is for sale at The Phoenix in
London's West End. Located on the sixth floor of this
stunning modern block right by Selfridges department store,
it's in a fantastic location for West End living and is
approximately 2,000 sq ft, fully portered, and with
underground parking.
Contact Gavin on +44
(0)20 7299 9050 or email
gavin@fraser.uk.com
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Congratulations to all who took part in the prestigious
annual Bank of Ireland Norwood Golf Day in July at the
Dyrham Park Golf and Country Club in Barnet, north London.
Fraser & Co put on their best golfwear to support the event,
which helped raise £135,000 for the leading UK charity
supporting children and families coping with disabilities
and social disadvantage.
CHEERS...
A good night was had by all when Fraser & Co recently
sponsored the London Residential Research networking drinks
evening at the famous Rose & Crown pub in Mayfair, offering
a chance for anyone connected with the new residential
development market to meet and share concerns, opinions -
and a drink or two!
Reduce mortgage payments by 50 per cent on residential
investment properties - exclusive to Fraser & Co clients
Mark Kirkham, managing director of Premier Brokers Limited
based in Hong Kong, explains how...
Anyone looking for a mortgage right now is unlikely to feel
best pleased with the high interest rates and steep admin
fees, particularly investors seeking high returns on their
buy-to-lets. However, a lesser-known type of mortgage is
making waves in the UK, offering far better deals - and it's
all based in Hong Kong.
Premier Brokers Limited specialise in the arrangement and
ongoing management of the 'currency mortgage' - making loans
available to UK residents to fund the purchase or
re-mortgage of an investment or buy-to-let property. "The
benefits of this type of mortgage are to borrow in a
different currency other than GBP and therefore reduce
interest rates which obviously increases yields from
rentals," says Mark, at the Hong Kong-based company.
"A client takes out a £500,000 loan in July 2006 and upon
our advice converts it to Swiss Francs at a rate of 2.26%.
The client now has a CHF mortgage of CHF 1,130,000 which was
being charged at 3.2% rather than 6.25% in GBP. His
equivalent monthly payment would be £1,333 rather than
£2,604, so he's making huge savings from day one. We monitor
the currency position and recommend he switch back in
February 2007 at an exchange rate of 2.45%. His new
outstanding mortgage balance is £461,224 or 8% less than it
was when he started. The client would either decide to take
our advice and switch, or stay in the currency for further
gains. We always recommend the switch and crystalise any
gains, rather than wait until it's too late. Slowly but
surely we chip away at the debt and manage out what I refer
to as the 'greed factor'. The mortgage product is totally
flexible and doesn't have any redemption penalties for doing
this."
For further information on a currency mortgage, contact
Robert Fraser on
+44 (0)20 7723 5645 or email
robert@fraser.uk.com
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Eaton Square, Belgravia, SW1
A truly unique and stunning one bedroom apartment situated
in one of London's most prestigious squares is available to
let for £2,000 per week. The apartment is unfurnished and
has French windows leading onto a small terrace. Approx
1,600sq ft in size, the property has double doors leading
from the very large living area into the bedroom which has a
shower room and a separate bathroom, the decor is
sophisticated and elegant throughout to match this very
elegant area of London.
Contact Debbie on
+44 (0)20 7723 5645 or email
debbie@fraser.uk.com
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Elephant & Castle, SE17
A fantastic range of furnished/unfurnished 1, 2 and 3 bed
apartments are now available to let in this brand new
development in the Elephant and Castle, from £275 per week.
The eight-floor development fronts onto a public courtyard.
It has 24-hour concierge and underground parking (that has
been purchased on selected plots).
Contact Megan on
+44 20 7708 6869 or email
megan@fraser.uk.com
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West End Quay, W2
Move into this delightful studio apartment for £350 per week
in this sought after apartment block in the heart of
Paddington. Located on the seventh floor with
floor-to-ceiling windows and a fantastic south facing view
over London, the apartment is very compact with a
fully-fitted modern kitchen and bathroom. The apartment
block has a very stylist reception area and has 24-hour
concierge. Must be seen!
Contact Debbie on
+44 (0)20 7723 5645 or email
debbie@fraser.uk.com
www.fraser.uk.com
***STOP PRESS***
NEW CAPITAL QUAY, GREENWICH
Fraser & Co are pleased to
announce
that following their early
November launch
in Tokyo on behalf of
Galliard Homes, the company have sold over 20 units in this
landmark riverside development
New Capital Quay represents the latest phase
in the regeneration of historical Greenwich,
one of only four World Heritage Sites in London.
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